The project will:
- Stimulate competitiveness of the tourism industry in Europe: because the project enhances unconventional tourism destinations and involves their active tourism providers thanks to the development of a smart and competitive tourism product.
- Diversify, innovate and enhance the quality of the European sustainable tourism offer: The itineraries proposed by the project can be further exploited after the project ends as project partners could use these prepared educational tours for other schools, as well as for professionals, from around Europe under the form of job-shadowing and educational tours. The educational tours will be innovative and will diversify the tourism offer because they will be developed under a common theme “sweets production”. The theme will enhance the quality of the sustainable tourism offer because the project will map out the areas around sweets producers, whilst respecting environmental features of the territories involved. This will enable the tours and their destinations to be more appealing and attractive with a long-term mobility strategy in mind. One of the learning outcomes will be to train sustainable young tourists to respect the heritage and the environment of a territory. The project will also create more suitable and responsible business models across the whole of the EU tourism offer by linking sweets production between their countries. This means that if young people travel to a destination and have a positive experience, they will most likely travel to the same destination again, or to a destination with similar tourism offers, whilst also recommending the destination to other young people.
- Create a favourable framework for SMEs cooperation: the project will put in place a tourism offer that brings together broad cooperation amongst SMEs in sweets production tourism offer. The participation of the chambers of commerce will ensure strong relationships with the indirect target group that will be the local tourism supply chain.
- Foster transnational cooperation of all actors along the tourism value chain: the project sets the cooperation link amongst actors along the tourism value chain in the 3 countries where the itineraries will be developed: Portugal, Spain and Italy. The value chain includes all aspects of a trip, from departure, travel, accommodation, leisure, attraction, events, museums, sweets producers, SMEs, public and private organizations active in the main fields of the project.
- Facilitate long-term European public-private partnerships: The project proposes a network between public and private actors from the start, in order to ensure a strong collaboration and a sustainable project, which will have a legacy. This is essential in order to guarantee high quality tourism products, a wide dissemination of the itineraries, and the maximum exploitation of the main outcomes of the project. It is crucial that the regional and local institutions that monitor and regulate school activities are aware of the issue of mobility management. The local authorities will be involved at the development stage of the mobility management concept, and will be encouraged to provide the respective technical, administrative and financial incentives. Civil organizations and relevant structures will support the initiatives providing the necessary expert and administrative support. The project aims to create products and services facilitating transnational mobility schemes for young people market.
The project aims at:
- Facilitating youth transnational mobility within the EU with a product that will facilitate transnational mobility schemes for the youth market;
- Repositioning on and enlarging the youth market to increase investment opportunities for the tourism industry, SMEs and businesses, both at European and international level;
- Facilitating the internationalization of tourism businesses (mainly SMEs) and youth organization and their introduction and consolidation in the youth tourism market;
- Facilitating the emergence of a better and coordinated age-friendly tourism supply along the tourism value chain, matching the specific young people’s needs and expectations;
- Improving governance in the youth tourism field, fostering the establishment of long-term public and private transnational partnerships supported at regional, national and European level.
- Designing and developing a transnational mobility model around a specific tourism product for youth-friendly tourism. This will be done by setting up the educational tours as a tourism product consisting of objects and attractions, transportation, accommodation and entertainment, where each element of the tourism product is prepared by individual companies and offered separately to consumers (tourists).
The tourism product consists of a variety of elements as a package and meets the needs of tourists from leaving his/her residence to the place of destination and back again to the place of origin.